2008 | Press Release

Jul 2, 2008 – BenefitMall acquires BenefitPort Southwest

BENEFITMALL ACQUIRES BENEFITPORT SOUTHWEST
BenefitMall Continues to Expand Service Area and Increase Product Offerings
DALLAS, July 2, 2008 (PRIME NEWSWIRE) — BenefitMall, one of the nation’s leading broker
services companies, announced today that it has acquired BenefitPort Southwest, a full service
general agency that provides solutions for Individual, Group and Senior clients.
BenefitPort Southwest is one of the founding members of the BenefitPort National network.
Founded in 1985 and Headquartered in Fort Worth, Texas, BenefitPort Southwest provides
support for broker sales of group, individual and senior products across Texas and Oklahoma.
“BenefitPort Southwest is a progressive and successful company that we are pleased to make a
part of our team,” said Bernard DiFiore, President and CEO of BenefitMall. “This acquisition is
an excellent opportunity for BenefitMall to continue to expand our service area, as well as serve
as a stepping stone into the Senior Benefits arena. We look forward to joining forces with
BenefitPort Southwest and providing our customers with more opportunities than ever before.”
Scott Ringnald, the original founder, President and CEO of BenefitPort Southwest, commented,
“As one of the largest national employee benefits general agencies, BenefitMall offers us the
opportunity to expand our products and services across states lines. We’ve built our reputation on
delivering superior service and with this next step, we can reaffirm our commitment to our
customers by expanding our presence and increasing distribution beyond Texas and Oklahoma.”
BenefitMall will gain an office in Fort Worth and expand their presence in San Antonio,
allowing them to better serve Brokers throughout the state of Texas. Additionally, the
BenefitPort Southwest Medicare Team that currently provides Senior benefit solutions for Texas
and Oklahoma markets will provide BenefitMall the opportunity to expand nationally into the
Medicare arena.
BenefitMall is the complete broker-oriented sales solution that provides brokers with products,
services and tools to make selling employee benefits to small businesses more efficient.
Headquartered in Dallas and in business for 25 years, BenefitMall offers small-business brokers
thousands of plans from more than 100 leading insurance carriers, either directly through the
Company’s sales offices,or via its website, www.benefitmall.com. BenefitMall is the largest
General Agency in the country supporting brokers in the selling of employee benefits to small
businesses and has sales and support offices located in 33 U.S. markets serving 11 states.
BenefitMall sells more than $2 million in new premiums per day through a national network of
more than 15,000 independent Brokers who are registered with us.
Mystic Capital Advisors Group, LLC provided transaction advisory services to BenefitMall. For
more information on Mystic Capital, please contact Lorna L. Gunnersen at 972-899-2417 or visit
www.mysticcapital.com.

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